Trade show magic: A treat that draws a crowd

Here’s a trade show treat that draws a crowd. And it’s a simple trick: Hire a magician.
Armed with the requisite savvy and strategy, magicians can weave a company’s message into moments of wonder, awe — and memory.

According to EasterSurfFest.com, an experienced magician’s close-up tricks, machinations, and chatter entice trade show attendees to visit their booth.

People enjoy getting involved in trade-show activities, and more often than not, they’ll depart the booth of a compelling magician with heightened awareness and a desire to learn more about a company’s products, services, and way of doing business.

Instead of big booths and flashy technology (or in addition to it), a magician appeals to people from all walks of life.

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